in lieu needed to scale its sustainable water brand across top-tier luxury hotels. To support this growth, I created visual marketing assets using Adobe, assisted with initial client outreach, and helped organize brand events to drive market penetration and build hospitality partnerships.

HKU ESG Podcast wanted to explore real-world ESG integration and energy transition risks. I developed targeted interview frameworks and formulated case-study-driven questions for industry leaders to stimulate insightful, high-level discussions.

Danone required precise consumer insights and sensory data to optimize its infant and adult milk powder lines. To support this, I facilitated rigorous sensory evaluations and panel training, transforming complex competitor data into clear visual reports to drive data-driven R&D decisions.

L'Oréal's R&D Centre aimed to maintain a seamless product testing pipeline for incoming cosmetic innovations. I coordinated the verification and registration of marketing samples to streamline lab preparation while ensuring strict protocol compliance, addressing the high-volume operational needs of the research teams.