in lieu needed to scale its sustainable water brand across top-tier luxury hotels. To support this growth, I created visual marketing assets using Adobe, assisted with initial client outreach, and helped organize brand events to drive market penetration and build hospitality partnerships.
Marketing
Project Overview
Company: in lieu, a premium sustainable water startup
Industry: F&B, Premium Consumer Goods, Hospitality
Timeline: 07/2026-09/2026
My Role: Branding and Marketing Intern
Orchestrated high-impact influencer marketing campaigns, successfully pitching and negotiating a product-seeding partnership with a top-tier KOL (200,000+ followers) to significantly amplify brand awareness and digital reach.
Spearheaded B2B outreach and strategic negotiations with luxury hotel brands, driving partnership discussions to expand the brand's footprint and distribution channels in the premium hospitality sector.
Identified and engaged high-value prospective clients, successfully initiating strategic outreach to premier brands including Fine Print and NOC Cafe. Secured highly positive initial responses with strong prospects for commercial collaboration, demonstrating exceptional capabilities in targeted B2B client acquisition.
Conceptualized and produced creative brand assets, leveraging Adobe Illustrator to design logos, marketing graphics, and compelling visual materials.
Executed multi-channel digital marketing strategies across Xiaohongshu, Instagram, andLinkedIn, utilizing generative AI tools to optimize content creation and effectively engage target audiences.
Design Solution
